Twinfield’s online accounting system provides e-florist with ‘real-time’ information on cash-flow management, forecasting and budgeting, from any location
Serenata is a leading e-florist with customers in the UK and worldwide. Having outgrown its previous accountancy system, the company chose Twinfield’s cloud accounting solution to modernise its financial infrastructure in line with its business needs.
Serenata Flowers is one of the UK’s leading online florists with customers located nationally and internationally. Serenata sources flowers direct from growers and auctions from around the world and ships directly to its customers, cutting down the time in transit to ensure fresher flowers.
Due to its business being predominantly online and with employees based nationwide, the company chose to upgrade its existing office-based accounting package to Twinfield’s online accounting system to enable anytime, anywhere access.
“While our previous system worked sufficiently within the office environment, it could not support us remotely,” says Peter Ahl, managing director of Serenata Flowers. “This was a major factor, as we have a number of people working in different locations nationwide, with many of our bookkeepers working from home rather than the office.
“In order to overcome this problem, we began to evaluate the online accounting solutions available. “We chose Twinfield because of its ease of use, broad functionality and low cost of ownership. We could immediately see how Twinfield could benefit our business and make it easier for our accounts department to provide the business with a real-time picture of financial performance. In turn, this would mean that we could have a much tighter control of cash-flow management, forecasting and budgeting.”
Using Twinfield, Serenata Flowers is able to produce and compile reports quickly and easily at less cost, while also providing financial staff with secure remote access to the accounting system anytime, anywhere.
“Twinfield has also significantly reduced the amount of time that it takes to compile management reports,” Ahl continues. “In the past, staff would have to come into the office to input accounting information, but now all the data can be entered from any location at any time. This is particularly useful, as it gives us business continuity in the event that staff can’t make it in to the office – whether that is due to bad weather or if they have a poorly child, for example. Staff also enjoy the flexibility to be able to work from home and continue their day-to-day tasks as if they are office-based, which is a major benefit to the business.”
Ahl concludes: “We have a great working relationship with Twinfield. The system is so simple to use that we have hardly had to contact the support team. But on the rare occasions that we have needed some assistance or have a query about the system we have found the Twinfield team to be very responsive and really helpful.”
Barbara Kroll, Twinfield UK’s managing director, says: “Serenata is a very innovative business and very quickly recognised the advantages that a real-time perspective of financial performance can bring to any business. In addition, it has helped them to be more efficient within the business as those using the system can access data at any time and from anywhere.”