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Serenata Flowers Implements Twinfield For Anytime, Anywhere Accounting

Twinfield’s online accounting system provides e-florist with ‘real-time’ information on cash-flow management, forecasting and budgeting, from any location

Serenata is a leading e-florist with customers in the UK and worldwide. Having outgrown its previous accountancy system, the company chose Twinfield’s cloud accounting solution to modernise its financial infrastructure in line with its business needs.

The business

Serenata Flowers is one of the UK’s leading online florists with customers located nationally and internationally. Serenata sources flowers direct from growers and auctions from around the world and ships directly to its customers, cutting down the time in transit to ensure fresher flowers.

Due to its business being predominantly online and with employees based nationwide, the company chose to upgrade its existing office-based accounting package to Twinfield’s online accounting system to enable anytime, anywhere access.

The strategy

“While our previous system worked sufficiently within the office environment, it could not support us remotely,” says Peter Ahl, managing director of Serenata Flowers. “This was a major factor, as we have a number of people working in different locations nationwide, with many of our bookkeepers working from home rather than the office.

“In order to overcome this problem, we began to evaluate the online accounting solutions available. “We chose Twinfield because of its ease of use, broad functionality and low cost of ownership. We could immediately see how Twinfield could benefit our business and make it easier for our accounts department to provide the business with a real-time picture of financial performance. In turn, this would mean that we could have a much tighter control of cash-flow management, forecasting and budgeting.”

Using Twinfield, Serenata Flowers is able to produce and compile reports quickly and easily at less cost, while also providing financial staff with secure remote access to the accounting system anytime, anywhere.

The benefits

Twinfield has also significantly reduced the amount of time that it takes to compile management reports,” Ahl continues. “In the past, staff would have to come into the office to input accounting information, but now all the data can be entered from any location at any time. This is particularly useful, as it gives us business continuity in the event that staff can’t make it in to the office – whether that is due to bad weather or if they have a poorly child, for example. Staff also enjoy the flexibility to be able to work from home and continue their day-to-day tasks as if they are office-based, which is a major benefit to the business.” 

Ahl concludes: “We have a great working relationship with Twinfield. The system is so simple to use that we have hardly had to contact the support team. But on the rare occasions that we have needed some assistance or have a query about the system we have found the Twinfield team to be very responsive and really helpful.”

Barbara Kroll, Twinfield UK’s managing director, says: “Serenata is a very innovative business and very quickly recognised the advantages that a real-time perspective of financial performance can bring to any business. In addition, it has helped them to be more efficient within the business as those using the system can access data at any time and from anywhere.”

Press Release

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Promotional Office proves to be the perfect match

How Twinfield UK’s partnership with Promotional Office is helping businesses in the Promotional Merchandise Industry

Alistair Mylchreest, CEO, Promotional Office tells us about their recent partnership with Twinfield UK, how it has been received by their clients, and how the two systems, integrated together, will assist customers and clients in managing their businesses better.

Having launched our Promotional Office Software a year ago, a cloud-based ERP & CRM business management system, the response has been very positive. The only function we didn’t provide to our clients was an online accounting package. As our brand in the Netherlands had previously partnered with Twinfield in the Netherlands too, it seemed like a perfect match as we trusted the Twinfield system.

As both of our solutions are cloud-based, they work ideally together. Twinfield’s online accounting system integrates seamlessly with our Promotional Office solution and can be implemented straight ‘out of the box.’

The benefits that users will achieve include increased efficiency, a streamlining of processes and reduced costs.

Since the solution launched in March, numerous customers have already begun using the joint solution and we hope to welcome many more to the service in the near future.

The relationship we’ve developed with Twinfield so far has been great. They were very open on working with us on a solution that would enhance our existing offering. They are good people and we are very much looking forward to working with them further in the future.

For more information, please visit http://www.promotionaloffice.co.uk/ or tweet us at @TwinfieldUK


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Fourth not the first to reap the benefits of joining the cloud with Twinfield

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Finance Director, Stuart Goldblatt of Fourth, a leading provider in hospitality management systems, focused on labour and inventory management tells us how leaving a legacy, office based package and joining the cloud with Twinfield has changed the business for the better.

Following a rapid increase in business since 2011, and our acquisition of US-Based, Adaco, we saw a dramatic increase in our global footprint, especially across the Middle East and Asia. Our customers range from global restaurant, club and bar chains to five-star hotel groups such as Starwood and Jumeirah.

Because of this, our previous legacy, office-based accountancy package simply wasn’t sufficient for our needs any longer. This led us to reach out in search for a cloud-based accounting solution.

We knew, as an organisation that provides cloud services globally and is focussed on progression, that the importance of our own accounting package being up to date was paramount. We began the search for a system that was designed for what we required and was flexible to our needs. We found the right fit, and that right fit was Twinfield.

In November 2011, we implemented Twinfield in the UK, and due to its success, we are planning on introducing the solution stateside in the near future.

The success has been down to numerous benefits we have discovered since implementing Twinfield. In terms of usability, easy access, multiple users and hierarchies as well as it being highly secure are the main advantage.

We have saved a considerable amount of time due to the solutions ability to predict recurrent transactions which makes updating data a far smoother process.

One of the key elements in our process to selecting Twinfield was the solutions ability to be integrated with our Enterprise Resource Planning (ERP) system. Our team can now use this combination for invoicing, debtor management and general month-end reporting.

This integration was really important to our business and it has certainly delivered significant efficiency gains and is saving labour, time and money.

Take a closer look at the benefit of Twinfield for Business by clicking here.




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Receipt Bank joins forces with Twinfield

Leading receipt and invoice processing service provider Receipt Bank joins forces with Twinfield

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Receipt Bank integrates with Twinfield to minimise the time it takes accountants, bookkeepers and SMEs to enter invoices and receipts into accounting systems, improving efficiency and enabling innovation in service provision

Receipt Bank, a provider of an award-winning receipt and invoice processing service, has partnered with Twinfield, Wolters Kluwer’s online accounting business. Receipt Bank’s existing functionality will now integrate with Twinfield’s accounting solution to help accountants and bookkeepers improve efficiency and enhance the service that they can offer to their respective clients.

Receipt Bank provides services to accountants and bookkeepers around the world. The technology allows users to scan a receipt; be it via a smartphone camera or a standard printer/scanner, which is then uploaded to the users’ Receipt Bank account. The scan saves the data from the receipt, along with a physical image of the receipt, which can then be published or sent to Twinfield’s online accounting system as a PNG file.

The application, which can be accessed from most smartphones, including iPhone and Android, allows for users to conduct bookkeeping and accounting services whilst on the move; saving time and improving efficiencies. Additionally, the system allows for the client to keep a digital copy of the receipt if required, for their own records.

Tosca Hoefer, account manager, Receipt Bank commented: “The benefits of Receipt Bank will be of great use to Twinfield users. The main benefit being that users who don’t currently offer a bookkeeping service to their clients, will gain the capability to do so, simply and easily. Previously firms may have avoided offering this service due to the time-consuming nature of data entry, as well as the possibilities of human error; our technology resolves these barriers.”

“In addition, though, the time saved by accountants and bookkeepers will become valuable time that can be used instead to offer additional, innovative and value-added services such as account management and analysis. Our technology aims to save accountants and bookkeepers one hour per week per client, which is invaluable in today’s market.”

Tosca Hoefer explains: “It’s been a complete pleasure to work with Twinfield. Everyone I have encountered has been extremely helpful. It’s been great to work alongside a team that was highly motivated in getting the Twinfield-Receipt Bank integration off the ground.”

Barbara Kroll, managing director, Twinfield UK, said: “The addition of Receipt Bank to our already growing list of partners is one that we are extremely pleased about. At Twinfield we are delighted to be able to offer our clients yet another solution which can help to streamline processes, drive efficiency and enable the provision of new value-added services.”

Follow @TwinfieldUK or search for ‘Twinfield UK’ on Facebook.


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Dare to change; innovate or die

“If you always do what you’ve always done, you’ll get what you’ve always got.”

The famous words of Henry Ford and Albert Einstein remain resonant today. But in the world of business accounting, they’re only partially true. In a competitive market where regulatory change has led to a reduction in audit work and downward pressure on price, if you always do what you’ve always done, you’re likely to be going backwards. It’s quite literally the law of diminishing returns. To progress, businesses need to look at adding value; to dare to change, innovate or die.

A recent CIPD report claims that many UK organisations are not keeping up with the pace of change, and that radical action is required to avoid companies being overtaken by more nimble, insurgent competitors. So why are so many organisations happy to stay right where they are, and keep doing what they always do? The answer: fear of change. But the approach is stifling growth.

The most effective growth driver in the next decade will almost certainly be technology. How businesses harness the digital age will determine whether they accelerate growth, or terminally decline. Whether you’re an accounting practice, a large corporate or medium-sized organisation, the challenge is ubiquitous: how do you align for growth?

Ahead with the Cloud

Cloud-based accounting, using software as a service, can help transform the practice/client dynamic – and cement new value-added models for efficiency, profitability and growth.

For accounting practices, a reliance on traditional compliance and audit work may no longer be enough; a mindset shift is required. Compliance work is a necessary evil, but it doesn’t add value to a client’s business. It’s time to be entrepreneurial. Practices should consider extending the services they offer; could you provide back office services such as bookkeeping, or help process bill payments? Could you extend your portfolio to offer cash-flow forecasting, help with refinancing or the management of operational risk? Could you become a Virtual FD? Or could you provide software-as-a-service to help reduce pressure on your clients by automating processes whilst generating valuable, accessible data that can inform future growth strategies?

Cloud-based accounting systems help businesses become forward-looking, rather than reactive and ponderous. And they are much easier to implement than traditional software.

 Margins and marginal gains

The perceived headache of change is a red herring; change can be broken down into incremental, manageable phases. A good partner will not only sell you the technology, they’ll work with you to develop a comprehensive implementation plan that minimises disruption, engages all stakeholders and transforms your business model.

 The most successful companies are those where senior decision-makers are not content to stand still, but have the entrepreneurial desire to diversify, explore new opportunities and drive growth. Don’t fear change; embrace it.