Last week saw the return of the National Tax & Accountancy Conference (previously the CCH UK Conference), hosted by Wolters Kluwer at the plush, 5-star Grange St Paul’s Hotel in London.
This year’s conference theme was Tactics for Growth and the event was attended by over 300 tax, accounting and auditing professionals from around the UK.
Delegates heard from various speakers throughout the day, including Business Analyst, Stephen Archer who quoted Georges Clemenceau – “We have won the war. Now we have to win the peace…” He looked at changes and trends in the marketplace – using the modern day view of relationships, including ‘friends with benefits’ and Tinder, along with other analogies to demonstrate the need to challenge clients and shift methods of customer engagement.
Throughout the afternoon, attendees were invited to attend various break out sessions. During which our very own Andre Kwakernaat took centre stage once again to share the ‘Twinfield Roadmap’. He revealed some exciting changes set for the end of the year, including a ‘managing by exception’ function, which will allow accountants to receive an alert if any incorrect data is entered into the system.
Allan Beaton, a self-professed ‘Social Scientist’ also presented his thoughts on how to build client relationships on the web. He explained that social media is a communication tool NOT a marketing tool – it’s all about P2P! He shared his 5 top tips for being a more social business and impressed delegates by sharing his Klout score of over 60, making him highly influential!
Thanks to all those that attended. We hope you enjoyed the event as much as we did and we look forward to welcoming you back next year!